Make your bed exceptional. Make it just for you. 
1. The mattress protector: Begin with the layer no one sees, to shield and keep the surface above it clean and fresh. 
2. The fitted sheet: Pull it taut from corner to corner until the surface is tight and smooth, with no slack. This is the first thing your skin will feel, it deserves to be exactly right. 
3. The flat sheet: Lay it centred so that the fabric falls equally on all sides. Tuck the foot and fold the corners clean. Then fold the top edge back 30 cm. This cuff is what your hands will find first.  
4. The duvet: Lay the duvet, dressed in its cover- on top, equal on all sides. Or choose a comforter instead, if that is what the season asks. Fold it a third of the way down to reveal that clean line of linen beneath. 
5. The bedspread: Lay it over everything, with coordinated Euro shams. 
6. The blanket: Keep it folded at the foot of the bed or draped across the lower third. An additional layer of comfort. 
7. The pillows: Start with your sleeping pillows, set against the headboard, dressed in the softest, most silken pillowcases. In front of these, place a second pair that is slightly overlapping with the same cover or a tone deeper. 
8. The finishing touch: At the front if you so choose, a single bolster or a pair of smaller cushions to make the bed look complete.  

What does thread count actually mean? The number of threads woven into one square inch of fabric. On its own it tells you very little. A 300TC sheet made from long staple cotton will feel better, and last longer, than a 1000TC sheet made from short fibres twisted together to inflate the number. We print the count because you’ll compare it. We’d rather you asked what the fibre is. 

How do I choose between your sheet fabrics? Every sheet is read on four things: hand feel, from crisp to silky; thermal feel, from cool to warm; surface, from matte to sheen; and drape, from structured to fluid. Ask yourself one question first. Crisp and cool, or smooth and flowing? Percale is crisp. The other three are smooth. Your hand decides the rest. 

What is Vintage Washed Percale 300TC like? Crisp, cool and matte, with an open one-over, one-under weave that lets air through, like the sheets in a good hotel. Washed before it reaches you, so it is soft on the first night and softer from the second. If you run warm, start here. 

What is Signature Sateen 400TC like? Smooth and buttery, with a soft sheen rather than a shine, and an elegant fall. Sateen floats more threads on the surface, so it feels smoother and a little warmer than percale. Woven from long staple cotton, so it resists pilling. Our most chosen everyday sheet. 

What is Silken Lenzing TENCEL™ 500TC like? Smooth, with a beautiful sheen and a cool that lives in the fibre. TENCEL™ is a botanical fibre made from wood pulp. It draws moisture away from the skin and stays dry, and because the cooling is the fibre itself, it never washes out. For anyone who feels warm at night even with the air conditioning on. 

What is Heritage Egyptian Giza 600TC like? Extremely smooth, with a refined sheen. Giza is extra long staple cotton grown in the alluvial soil of the Nile Delta, hand-picked to keep the fibre whole. Less than one percent of the world’s cotton is like it. Ours carries the Gold Seal, so its origin is certified. Long fibres mean no pilling and years of use. It gets finer with every wash. 

Which tier is right for me? The Elevated is for the first serious upgrade: good cotton, honest weaves, pre-washed so the first night already feels settled. The Exceptional is for someone who already knows what good feels like and wants the rarer fibre and the denser weave. Both are built to improve with time. 

Do your sheets pill? Long fibres, fewer loose ends. Our cottons are long staple, which is why the surface stays smooth where shorter fibres would ball up. 

Will the colour fade? The dyes are colour-fast through every wash. Embroidery threads are colour-fast too. 

Why does the sheet feel different after the first wash? Because it’s meant to. Percale softens. Sateen settles. Zero-twist opens. The first night is good. The 100th is better. 

Are your products certified? Yes, and each seal sits beside the fact it proves. Our Egyptian Giza cotton carries the Gold Seal, which certifies its origin. TENCEL™ is the Lenzing-licensed fibre, named and marked as such. Our fabrics are OEKO-TEX® Standard 100 certified, tested free of harmful substances at every stage. A seal is evidence, not a substitute for explanation, which is why we tell you what the fibre is before we tell you who checked it. 

Do you make fitted sheets for my mattress? Yes. Fitted sheets are made to your mattress. Tell us the length, width and depth, including any topper, and we make it to that. Made-to-measure pieces are final sale, so measure twice. 

What is the difference between a Normal and an Oxford pillowcase? A Normal pillowcase has a clean hem and matches your sheet. An Oxford has a 5cm border all around, which gives the bed a finished, hotel look, and comes in the same fabric and design as the duvet cover so the set matches.

Is the pattern printed or woven? Woven in, never printed on. You can feel the design under your fingertips, and it will not fade or wash off.  

I like a pattern but I sleep warm. Which one? Crafted Cotton & TENCEL™ Jacquard. Cotton for strength, TENCEL™ for cool. The same texture as the cotton jacquard, without the warm night. Pristine TENCEL™ Jacquard is pure TENCEL™ with a woven pattern, in Frost, Stripe, Scallops and Harmony, and it is the one design fabric that comes with a matching bedsheet, so the whole bed matches. 

What is the Artisanal Embroidered Sateen? Raised embroidery you feel before you see, on a soft sateen cotton you sleep on. The thread holds its colour wash after wash. 

Duvet, or comforter? Both are made in the same fabrics as our sheets. The comforter is one piece, fill and cover together, ready for the bed the day it comes home: take it if you want one finished piece with its weight and stitching in the hand. 

The duvet is built around you. Start with the fill, chosen for the night you actually have: Serene Naia™ if you sweat, a wood-pulp fibre that draws moisture away so you wake dry; Ultrasoft Aloe Vera for sensitive skin, a fibre 50 times finer than a hair with no animal in it; Anti-bacterial Silver Nitrate, with silver woven into the yarn, for freshness between washes. Pick the warmth, 150GSM or 250GSM, for your room and your season. Then dress it in any of our covers and change the cover as the year turns, or as your mood does. Only the cover goes into the machine, so the fill stays clean and keeps its loft for years. One duvet, chosen once, and the bed can become anything after that. 

What is the comforter? Fill and cover stitched as one, in the same fabric as our bedsheets, with the stitch and embroidery detail finished by hand. Lift a corner and you feel the weight and the stitching together. Nothing to assemble, nothing to buy separately. 

What is a duvet cover? A cover for the duvet, the way a pillowcase is for a pillow. Hand-finished edges, merrow stitch and tailored tape, in the same fabrics as the sheets. Only the cover goes into the machine each week, and a new cover gives the bed a new look for Diwali without a new duvet. 

Why not cotton fill? Cotton fill lies flat, absorbs moisture and clumps. Our fibre fills hold their loft, resist moisture, dry fast, spring back after washing. Cotton where you touch it; engineered fibre where it works. 

Do your duvets go lumpy? Small box stitching holds the fill in place, so it stays even after washing. 

150GSM or 250GSM? Warmth is not weight. 150GSM is the lighter warmth; 250GSM the higher warmth. Choose by how warm you sleep, not by how heavy it feels. 

How do I choose a pillow? By how you sleep. Side sleepers need a higher pillow; back sleepers a lower one. Two people in one bed usually want two different pillows. The Supersoft Aloe Vera pillow is soft on top and supportive inside, so the neck stays level. The Tranquil Cooling Gel Pad pillow has a cooling gel on one side for summer and a soft, warm side for winter; flip it with the season. The Serene Naia Aromatherapy pillow draws moisture from the head and neck and carries a soft lavender scent. The Anti-Bacterial Silver Nitrate pillow has silver woven into its cover, which helps inhibit odour-causing bacteria. Duvets and pillows come in the same fibre, so you can take both. Replace pillows every 18 to 24 months. 

Which blanket is for me? Tell us what bothers you at night. Hot: the Silicone Cooling blanket feels cool the moment you touch it and pulls heat away from the body. Hot, then cold: the Temperature-Regulating PCM blanket takes heat away when you are warm and gives it back when you are cool; rest a palm on it and the colour changes. Keeping it clean: the Easy Clean & Anti-Mite Cooling blanket lets tea and oil stains lift out in a normal wash and helps inhibit bacteria and mites. All three are light, with no bulk. 

What are the Chenille & Sherpa and Coco Flannel blankets? Comfort layers for the foot of the bed or the sofa, chosen by touch. Chenille & Sherpa is textured on one side and soft sherpa on the other; you choose which faces up. Coco Flannel is brushed on both sides. Both 200x254cm. 

What is GSM and which one do I want? Grams per square metre, the amount of cotton in the towel. More cotton means more absorbency and plushness, and a longer dry. All our towels are 600GSM and above, the weight hotels and spas use. Choose by your bathroom: humid and slow-drying, take the Turkish. Plush at the price, Zero Twist. Years of use, Egyptian. 

What is a Zero Twist towel? Ordinary towel yarn is twisted tight like a rope. In Zero Twist it is left loose, so the towel is fluffy, drinks water fast and dries fast. The more you wash it, the softer it gets. 600GSM. 

What is the Grand Egyptian Cotton towel like? Thick and heavy, the way a five-star hotel towel feels in the hand. Long fibres, so it holds a lot of water and does not shed. The one that stays good the longest. 650GSM. 

What is the Aegean Turkish Cotton towel like? Our highest weight, 750GSM, and the lightest in the hand. Turkish cotton has air woven inside it, so it absorbs the most and still dries fastest. No damp smell, even through the monsoon. 

Will the towels shed threads? No loose threads after washing. Long fibres hold. 

Which sizes do towels come in? Bath, hand and fingertip. Fingertip towels come as a set of four, soft enough for the face. Hand towels are the most used piece in a house, so take them in the same range and colour as the bath towel. 

Bath mats? Reversible Cotton is thick and soft underfoot and usable on both sides. Lush Anti-Skid has a rubber grip beneath, so it stays put on wet tiles and dries quickly. 

Do I need a mattress protector? Nobody sees it. Everything above it lasts longer. Fully waterproof against sweat, spills and stains, and silent; no plastic sound when you turn at night. TENCEL™ on top breathes and stays dry; Cool Touch Jersey feels cool from the first touch. Queen, King, Super King and custom. Pillow protectors come as a set of two for ₹699. 

What is a Euro sham, and why does it need a filler? The large square pillow that finishes a made bed. The cover and the Cloud Puff filler are sold separately, and a sham without a filler lies flat. Covers come in 46x69cm and 65x65cm with a 5cm flange, sold in pairs. 

What are the velvet bedspreads? Velvet, for the top of the made bed, in three designs: Linia, crossing lines, in blush or navy; Dream, waves, in beige or sage; Origami, pintucks, in grey. Matching Euro sham covers in two sizes. 

Smooth against hair and skin. It helps reduce frizz and breakage, and leaves no sleep creases on the face in the morning. Lustre Mulberry Silk, in ivory, blush, beige and light grey. The Beauty Set pairs the pillowcase with an eye mask; the Haircare Set is a turban with a matching hair tie. Both make a considered gift.